Enabling clarity so that people serving brands can maximize their influence in the marketplace
A recent study concluded that the average adult processes over 6,000 thoughts daily. How fascinating! They must include questions, assumptions, reliving experiences be it positive or negative. But what I have discovered, is that questions can be an immensely powerful tool for thriving in the marketplace. From speaking to HR professionals and observing people, communication skills […]
How resilient are you? Two brief scenarios. So Saed, the Sales lead just concluded a presentation in the management meeting. The feedback was not great. The board think his tactics were sloppy and will not deliver on stemming the tide of plummeting sales. And they are not alone on this. The head of Marketing and […]
The cornerstone of any successful customer experience strategy is a thorough understanding of your customers. Who are they? Have their needs evolved? Are there any neglected segments that should be reconsidered or explored? These questions are vital as they inform the rest of your strategy. Knowing where your customers are in the buying phase, what they are trying to achieve, and where they typically research for solutions helps tailor your approach to meet them right where they are.
Designing the Experience: Three Key Phases
Amidst prevailing uncertainties today, many grapple with discovering their purpose, achieving ambitions, or simply regaining stability. This juncture demands introspection and the exercise of self-leadership, which I interpret as the deliberate process of managing one’s internal fortitude to uplift oneself, leveraging available resources for support throughout the journey. Within this article, I aim to explore three pivotal aspects: oneself, one’s support system, and potential detractors.
Selective Ignorance Can Foster Resilience: Like Huang and Winfrey, embracing ignorance of negative probabilities can encourage a ‘can-do’ mentality. By asking constructive questions like, “How hard could this be?” leaders can shift focus from obstacles to opportunities.
Following the concept of “The Power of Ignorance,” this article explores how intentionally tricking our brain into selective ignorance can propel us towards achieving our goals and visions. This approach involves a blend of optimism, data-driven decision-making, open-mindedness, user-centric focus, and a selfless attitude.
Gone are the days when retailers could be content with one-off, transactional interactions with customers. The relationship between retailers and customers has evolved into a dynamic, two-way exchange, and it is crucial for retailers to take the lead in fostering this connection. While some customers may not actively seek this relationship, it is the retailer’s responsibility to initiate and nurture it.
Getting to know customers sounds extremely simplistic and straightforward. Rarely will you find anyone refuting the need to know customers; it just so happens to be placed down the pecking order of “to-dos” when administrative work, reports, deadlines, and short-term goals begin to swamp those in charge.
Last week’s court ruling on copyright protection for AI-created artwork has stirred both excitement and apprehension across the marketing industry… While the ruling emphasizes human contribution, it fails to address the intricate AI-human collaboration …
Influence is not just about who you know, but what you know about your industry. Welcome to the world of industry knowledge, a pivotal component of the P.I.C. model (Product, Industry, Customer) that can catapult your influence within your organization to new heights. In this article, we will delve into why industry knowledge is a powerful lever of influence and how you can harness its potential.