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Author: Eniola Ositelu

Harnessing Selective Ignorance for Visionary Success 

Following the concept of “The Power of Ignorance,” this article explores how intentionally tricking our brain into selective ignorance can propel us towards achieving our goals and visions. This approach involves a blend of optimism, data-driven decision-making, open-mindedness, user-centric focus, and a selfless attitude. 

THE POWER OF IGNORANCE 

Ignorance is often perceived negatively, conjuring images of naivety or a lack of awareness. However, there is another side to ignorance that can be surprisingly beneficial, particularly in the realms of personal and business growth. This article delves into a specific type of ignorance: one that acts as a shield against discouraging information, enabling individuals to achieve remarkable feats and create significant value.

THE POWER OF FOLLOW-UP: NURTURING RETAILER-CUSTOMER RELATIONSHIPS 

Gone are the days when retailers could be content with one-off, transactional interactions with customers. The relationship between retailers and customers has evolved into a dynamic, two-way exchange, and it is crucial for retailers to take the lead in fostering this connection. While some customers may not actively seek this relationship, it is the retailer’s responsibility to initiate and nurture it. 

Incentivising Customer Engagement: Address the ‘What’s in It for Me’

We have discussed the importance of educating your customers and effectively showcasing your offerings. Now, it is time to delve into the third key area of success: incentivising.

When customers engage with your brand, they are inherently asking, “What’s in it for me?” This simple question drives much of their decision-making process. To maintain their attention and drive action, you need to provide compelling answers.

WINNING IN THE MARKETPLACE WITH EDUCATION

I was recently shopping at an apparel store, and the sales associate asked for my personal details without much explanation. It struck me how vital it is for businesses to educate customers on why their data matters. 
My personal experience at the store made it clear that the burden of education often falls on businesses.