Enabling clarity so that people serving brands can maximize their influence in the marketplace
It is not enough to choose an influencer solely based on their popularity or follower count. The influencer should genuinely resonate with the brand’s values, target audience, and campaign objectives. This alignment ensures that the influencer’s endorsement feels authentic and carries weight with their followers. Otherwise, your brand will end up being the next in line of many to line up the pockets of influencers with no real value or ROI to show for it.
However, it is important to recognize that AI should be used as a complement to original work or idea, not a replacement. While AI can generate ideas and suggestions, it is not yet capable of producing truly novel and groundbreaking concepts. The true essence of creativity still lies within the human mind, with its capacity for imagination, emotion, and intuition. AI should be seen as a tool to enhance and amplify your creative prowess, rather than overshadow it.
Saying no enables us to be more discerning, allowing us to carefully evaluate each opportunity and choose those that align with our aspirations and values. This is not to say that we should only opt for opportunities that is within our comfort zone, but more of discerning what’s a distraction than an opportunity.
In any service-based company, it is essential to show respect to everyone up and down the command chain. Whether you
In today’s highly competitive business landscape, customer experience (CX) has emerged as a key differentiator for companies across industries … Customers come to businesses with certain expectations regarding the products or services they receive. Handling these expectations is crucial to building trust and establishing a long-term relationship with customers. Even if the solution to their problem is not immediately apparent, it is essential to reassure customers …
How do you know when you are a MVP in the blame game? I should start with this question. Why did the project go south? The team sucks, the weather did not help, the contractors were incompetent, plus the vendors did not arrive early. The customers too were unrealistic, rude, and entitled. If that is your answer, you may be that MVP. Everyone, excluding you gets a fair share of the blame. I always say this to my colleagues. Even when we think we are right all the time and others are always wrong, we need to look within…
Having great ideas is one thing but bringing them to life and making them take flight requires more than just sending an email or jotting down notes at your desk… If you want to see your bold ideas soar, (I am referring to ideas that have been meticulously scrutinised to have the potential to provide value for customers and the organisation). Here are a few actions I suggest …
But you are the custodian of the marketing budget. Marketing is a function that is widely discussed and debated in most organizations. It is not surprising to find that people outside of the marketing function, including colleagues, clients, and even friends and family of CEOs, have opinions and suggestions on marketing matters. While these suggestions and opinions can be helpful, they can also be overwhelming, and it is up to the marketing team to address them …
It is advised that a leader should not be engaged in every single project. That is an invitation to burnout. And delegation that ends in burnout is a prevalent problem, and it can lead to demotivation, loss of productivity, and even high staff turnover.
To avoid delegation that ends in burnout, it is crucial …
Traditionally, sales has been viewed as a one-way street, where the seller presents their product or service and the buyer either purchases it or not. However, in today’s market, this approach is no longer sustainable. Customers want more than just a product or service; they want solutions to their problems. Therefore, people in sales must be open to problem-solving and have a deeper understanding of the customer’s needs and how they can solve their problems. If all you have to offer your clients is products and services and more of the same, plus subscriptions, you will lose credibility.