Enabling clarity so that people serving brands can maximize their influence in the marketplace
Throughout my career, I have had the privilege of working alongside exceptional leaders who have left an indelible mark on my understanding of effective leadership. These individuals embody qualities and principles that set them apart …
The success of an organization is often attributed to external factors such as market conditions, economic trends, and unforeseen challenges. While these elements undoubtedly play a role, it is essential to recognize that results depend more on what organizations do than on what the environment brings. To illustrate this point, let us delve into …
Achieving long-term success is no simple feat. While factors like innovation, cost efficiency, and product superiority may secure short-term gains, the secret to enduring prosperity lies in market orientation. Market orientation may not be an immediate prerequisite for success, but it is the compass that guides organizations towards sustainable growth and relevance eventually.
In the business world, profit is undoubtedly crucial. But what if your relentless pursuit of profit starts eroding the very foundation upon which your business stands? When an organization becomes more profit-driven than solution-driven, it inadvertently becomes anti-customer. Here are some glaring signs that your brand might be heading down that perilous path and what you can do to steer it back on course.
Retailers are sitting on a treasure trove of information about their customers’ preferences and behaviours. The key lies in how effectively this data is harnessed. Fortunately, technology has made this task more manageable.
Getting to know customers sounds extremely simplistic and straightforward. Rarely will you find anyone refuting the need to know customers; it just so happens to be placed down the pecking order of “to-dos” when administrative work, reports, deadlines, and short-term goals begin to swamp those in charge.