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The Risk of Outsourced Storytelling: Historically, many organisations have relied on third parties, industry experts, influencers, and freelancers to tell their stories. While these entities can offer valuable perspectives, give organisations reach and grow awareness, they can never match the depth of understanding and passion an organisation holds for its own product. This gap in authenticity becomes even more pronounced considering these third parties might also represent competing brands. Consequently, the narrative can become diluted, or worse, misaligned with the organisation’s core values and vision. 

this Christmas, I extend my heartfelt thanks to you for consistently reading my articles, for your constructive feedback, and for your kind words. I am profoundly grateful for your support. May the joy, peace, and love that epitomise this season resonate in your lives and in the lives of your loved ones.

Retailers are sitting on a treasure trove of information about their customers’ preferences and behaviours. The key lies in how effectively this data is harnessed. Fortunately, technology has made this task more manageable. 

In a perfect world, marketing would reign supreme, and its voice would dictate every decision in an organization right? But let us face reality

One of the main threats to coexistence in a cosmopolitan city is the use of provocative language. Words that are intended to hurt, offend, and threaten others can quickly escalate tensions and create an environment of fear and mistrust. This type of language can create an “us vs. them” mentality, which can unfortunately lead to violence, prejudice, and discrimination if left unchecked. 

Character is an integral aspect of effective leader of all seasons. Leaders need to demonstrate integrity, honesty, and a strong work ethic. They need to lead by example and hold themselves accountable for their decisions and actions. They should own up to their mistakes, apologize when things go south, and work towards righting their missteps.