The Risk of Outsourced Storytelling: Historically, many organisations have relied on third parties, industry experts, influencers, and freelancers to tell their stories. While these entities can offer valuable perspectives, give organisations reach and grow awareness, they can never match the depth of understanding and passion an organisation holds for its own product. This gap in authenticity becomes even more pronounced considering these third parties might also represent competing brands. Consequently, the narrative can become diluted, or worse, misaligned with the organisation’s core values and vision.
Enabling clarity so that people serving brands can maximize their influence in the marketplace