My name is Eniola Ositelu. A Writer, Customer Experience Engineer, and Sustainable Business Growth Advocate. I am the proponent of the PLISM framework which argues that these key areas; Purpose, Leadership, Innovation, Strategy, and Marketing; are critical ingredients proven to enable brands consistently excel in the marketplace. For companies that want to thrive in the long term, and attain sustainable growth, intentional focus on these 5 areas will be a competitive advantage.
With a decade of expertise ranging from customer service to marketing consulting, I have seen that brands that prioritize their customers deliver superior results, not only to customers but to all other constituents.