Enabling clarity so that people serving brands can maximize their influence in the marketplace
Think about how you reacted the last time someone proposed a new idea to you. How did you react? How did you react when you heard a colleague, employee, friend, business partner, boss go “you know what, I’ve been thinking…”? Do you groan, let your non-verbal cues do the talking, wince… even secretly if it’s […]
The lock down period really rattled a number of companies, both large, medium sized and small. I suspect not many saw this coming. But what most people would have found surprising was how it unsettled large service providers. Customers certainly did not think it would rock the boat of more structured and large companies as […]
It is our collective responsibility to flatten the curve regarding the virus and there are no “buts” to that. You do not however make things more difficult for your business at this time. As shoppers are spending more time at home, tightening their spending because of uncertainties related to their health, wealth, and jobs, the […]
We actually wrote this article about in 2018 and some of what’s on here is still relevant today. Have a good read. With some consumers currently hesitant on spending due to the aforementioned current economic situation, there is no better time to invest in marketing that will always keep products and brands in consumer’s sight […]