Enabling clarity so that people serving brands can maximize their influence in the marketplace
Ignorance is often perceived negatively, conjuring images of naivety or a lack of awareness. However, there is another side to ignorance that can be surprisingly beneficial, particularly in the realms of personal and business growth. This article delves into a specific type of ignorance: one that acts as a shield against discouraging information, enabling individuals to achieve remarkable feats and create significant value.
Throughout my career, I have had the privilege of working alongside exceptional leaders who have left an indelible mark on my understanding of effective leadership. These individuals embody qualities and principles that set them apart …
Getting to know customers sounds extremely simplistic and straightforward. Rarely will you find anyone refuting the need to know customers; it just so happens to be placed down the pecking order of “to-dos” when administrative work, reports, deadlines, and short-term goals begin to swamp those in charge.
Influence is not just about who you know, but what you know about your industry. Welcome to the world of industry knowledge, a pivotal component of the P.I.C. model (Product, Industry, Customer) that can catapult your influence within your organization to new heights. In this article, we will delve into why industry knowledge is a powerful lever of influence and how you can harness its potential.
To excel, it is not enough to superficially understand your product or service. You need to journey through your organization’s internal ecosystem, from the initial spark of ideation to the grand rollout or seamless service delivery.
They have harnessed the power of what I call the P.I.C. Model— Product, Industry, and Customer knowledge—to transform their leadership journey. P.I.C. is not novel, nor is it something you have not heard before. Maybe not coded in this manner which is to help you recall or be mindful of it. Some may have been applying it at work without knowing it, but it helps a lot better when we are intentional about it.
… make yourself visible as the problem solver. It is not enough to possess expertise and skills; you must also demonstrate your abilities to others. Actively seek out opportunities to display your problem-solving capabilities. Volunteer for high-impact projects or take on leadership roles where you can make a significant difference.
Authenticating our opinions and positions is essential for making sound decisions. Our reputation matters and our output is a bye-product of it. Failing to do so can lead to blind spots, becoming blindsided, and falling prey to a closed mindset…
Separating facts from noise is another crucial aspect of making sound judgments. In the age of information overload, or misinformation, it is easy to be swayed by sensationalized headlines, biased opinions, and misleading narratives. To avoid falling into this trap, we must critically analyse the information presented to us. Fact-checking, seeking multiple sources, and considering different perspectives allow us to discern the truth and make informed decisions based on reliable data.
Saying no enables us to be more discerning, allowing us to carefully evaluate each opportunity and choose those that align with our aspirations and values. This is not to say that we should only opt for opportunities that is within our comfort zone, but more of discerning what’s a distraction than an opportunity.