Enabling clarity so that people serving brands can maximize their influence in the marketplace
Getting to know customers sounds extremely simplistic and straightforward. Rarely will you find anyone refuting the need to know customers; it just so happens to be placed down the pecking order of “to-dos” when administrative work, reports, deadlines, and short-term goals begin to swamp those in charge.
In the world of social media, Twitter has always been at the center of drama and challenges, even before Elon Musk stepped into the picture. Despite its strong brand equity, (as at July 2023, Twitter’s market cap is at $41 billion) the platform has faced its fair share of ups and downs, not to mention the rising competition from Instagram’s Threads. Despite the negative wrap from industry experts, media and public, Elon Musk’s decision to rebrand Twitter might seem like a radical move, but it could be just what the platform needs for a fresh start under its innovative owner.
At its core, marketing is about identifying, anticipating & meeting customer needs… when managed effectively, marketing becomes profitable. In fact, the process of marketing is not complete until it yields results which should eventually contribute to the bottom line.
It is disheartening to see how many individuals have become accustomed to poor service. They have grown so accustomed to receiving subpar treatment that they may even castigate those who stand up or speak out against it. This normalization of mediocrity perpetuates a cycle of complacency, preventing any meaningful change from taking place.
It is not enough to choose an influencer solely based on their popularity or follower count. The influencer should genuinely resonate with the brand’s values, target audience, and campaign objectives. This alignment ensures that the influencer’s endorsement feels authentic and carries weight with their followers. Otherwise, your brand will end up being the next in line of many to line up the pockets of influencers with no real value or ROI to show for it.
Having great ideas is one thing but bringing them to life and making them take flight requires more than just sending an email or jotting down notes at your desk… If you want to see your bold ideas soar, (I am referring to ideas that have been meticulously scrutinised to have the potential to provide value for customers and the organisation). Here are a few actions I suggest …
But you are the custodian of the marketing budget. Marketing is a function that is widely discussed and debated in most organizations. It is not surprising to find that people outside of the marketing function, including colleagues, clients, and even friends and family of CEOs, have opinions and suggestions on marketing matters. While these suggestions and opinions can be helpful, they can also be overwhelming, and it is up to the marketing team to address them …
Starting and growing a business is all about managing relationships. And business development forms a critical aspect of growing a business. Business
A leader’s top priority is designing and building successful teams capable of solving customer and organization problems. Building successful teams
How can you do what you did yesterday better today? That is a question you should ask yourself if you