Search Results for: purpose

Companies like Google, Tesla, Apple, Nvidia, Alphabet, and Microsoft have all exceeded the $2 trillion market cap by leveraging their purpose. These organisations have not only defined clear purposes but have also embedded them deeply into their operations, driving innovation and growth. Google: With the purpose “to organise the world’s information and make it universally accessible and useful,” Google has revolutionised access to information and continuously innovated to maintain its leadership.

The first step in creating a purpose is to see it not as a mere initiative but as an integral part of your growth strategy. Purpose is the company’s reason for existing, a concept that transcends social responsibility or corporate trends. It’s about understanding the wider ecosystem in which your organisation operates, examining what you currently do, what you have the potential to do, and identifying opportunities to add value or solve problems.