Enabling clarity so that people serving brands can maximize their influence in the marketplace
Does your team meet a bit too often? Are conversations dominated by a few people? Do the conversations tend to lose focus? Is the environment such that participants rarely engage with the content of the agenda and the ideas with critical thinking? Are you, the leader the one doing a majority of the talking? These are the signs that your meetings are not as effective as you think.
Distribution of wealth and income is one in many trends that if not addressed will continue to produce the outcomes such as the one witnessed in Lagos and across Nigeria. At the moment, the wealthy are getting wealthier, levels of inequality are at the highest we’ve ever seen. Historically, these kinds of inequalities have triggered […]
How old is Mr. President again? I think it’s safe for me to conclude that Mr. President is a Septuagenarian. There comes a time when nothing but change will do. I think that time has come. But let me not get ahead of myself. Let’s start with Nigeria’s broken institutions. Many have lost their essence, […]
Have you ever walked into a retail store, paid for an item only to be asked to share your contact details without an explanation whatsoever? How about receiving a call from a service provider’s account manager only when your business is about to expire? Last one. Ever received a call from a customer care representative […]
Core values are the emotional commitments you make during moments of challenges or opportunities. where you have to respond by finding the resources you actually value.
At the moment, no one knows when the Cinemas will reopen. One thing that is certain however is that operators and moviegoers alike cannot wait for the reopening. We recently conducted a survey with over 600 respondents about a month ago. About 76% of respondents said as things resume to “normal”, they will do a […]
According to Niall FitzGerald, “If you want to grow, you need to focus on what enables growth.” This article is not about a quick fix or a magic wand that can wish away all the challenges. This article is about the careful execution of strategies that would produce growth overtime and on a consistent basis. […]
It is a tough task leading people right now but there has never been a time to test your leadership credentials. Just imagine when the dust settles and your team, followers, direct reports, constituents and colleagues look back and attribute the survival to your guidance and leadership? Imagine how that will boost your self-esteem and […]
Hi. I’m Eniola Ositelu. A marketing consultant, retail analyst and thought leader. I’m passionate about marketing, strategy, leadership and innovation; critical ingredients I strongly believe enable brands to consistently excel in the market place. And I’ll be coming to a city near you to spread the word.