Enabling clarity so that people serving brands can maximize their influence in the marketplace
I’m Eniola Ositelu. A marketing consultant, retail analyst and thought leader. I’m passionate about marketing, strategy, leadership and innovation; critical ingredients I strongly believe enable brands to consistently excel in the market place.
And I’ll be coming to a city near you to spread the word.
A few key factors influence consumer decisions prominently: convenience, brand reputation, price, referrals, and increasingly, customer experience. This quintet forms what I like to call the “sacred list” of customer priorities. Ignoring any of these can be detrimental to any business not protected by monopoly or oligopoly conditions.
Empathy is the cornerstone of a successful customer experience strategy. It underpins every decision made in the customer journey, from addressing pain points to implementing solutions that ease customer frustration. Without empathy, even the best-laid plans can fall apart when challenges arise.
