Enabling clarity so that people serving brands can maximize their influence in the marketplace
Joe is a team leader in the sales and marketing department of a Real Estate company. He has been a steadfast employee and will be celebrating his 6th anniversary with the organisation in a few days. Joe’s journey has not been a smooth sail. He has only been promoted once which was the general promotion […]
quality, price, brand recognition, and convenience … pivotal factors influencing consumer choices this season, underscoring the need for retailers to balance these elements adeptly. The art of storytelling also comes into play here; where intelligent, relevant, and accurate content creation can sway undecided shoppers. Why? Because many will be making choices based on emotionally driven impulses. However, it takes a retailer that has invested in customer knowledge to execute this excellently in time for Valentine 2024, which is just around the corner.
Increased Participation in Black Friday Promotions: The survey showed a rise in shoppers’ intention to participate compared to last year, indicating heightened consumer anticipation for Black Friday deals. There is not a better time for shoppers on a tight budget to grab some fantastic deals.
Encourage your customers to share their experiences and feedback. User-generated content, such as reviews, photos, and testimonials, adds authenticity to your offerings. Highlight these on your platforms to show potential customers how real people are benefiting from your products and services.
Retailers are sitting on a treasure trove of information about their customers’ preferences and behaviours. The key lies in how effectively this data is harnessed. Fortunately, technology has made this task more manageable.
They have harnessed the power of what I call the P.I.C. Model— Product, Industry, and Customer knowledge—to transform their leadership journey. P.I.C. is not novel, nor is it something you have not heard before. Maybe not coded in this manner which is to help you recall or be mindful of it. Some may have been applying it at work without knowing it, but it helps a lot better when we are intentional about it.
… make yourself visible as the problem solver. It is not enough to possess expertise and skills; you must also demonstrate your abilities to others. Actively seek out opportunities to display your problem-solving capabilities. Volunteer for high-impact projects or take on leadership roles where you can make a significant difference.
In my last article, I write about when to start looking for another job. In this piece, I will be focusing on when to stay in the job. Indeed, this is the month of love, and we shall be dedicating this blog to self-love. Most people spend more time at work or doing work than […]
I shall be dedicating this month to self-love. This is the month of love, and one of the greatest ways to preserve your wellbeing is by practising self-love. And today’s article will focus on identifying the right time to move on to another job. When should you start looking for another job? How do you […]
Sadly a lot of people are busy but aren’t getting the attention they think they deserve. Why is this so? Most times, they are busy doing the things decision makers don’t see as relevant. And people can change that when they start asking the right questions and making the right moves. First is identifying what matters and how you can align your work to address that issue.