Enabling clarity so that people serving brands can maximize their influence in the marketplace
TWITTER REBRANDING: EMBRACING THE X-FACTOR FOR FUTURE SUCCESS In the world of social media, Twitter has always been at the center of drama and challenges, even before Elon Musk stepped into the picture. Despite its strong brand equity, (as at July 2023, Twitter’s market cap is at $41 billion) the platform has faced its fair […]
Abo-ut My name is Eniola Ositelu. A Writer, Customer Experience Engineer, and Sustainable Business Growth Advocate. I am the proponent of the PLISM framework which argues that these key areas; Purpose, Leadership, Innovation, Strategy, and Marketing; are critical ingredients proven to enable brands consistently excel in the marketplace. For companies that want to thrive in […]
I’m Eniola Ositelu I enable clarity in the marketplace. I am passionate about marketing, strategy, leadership and innovation; critical areas that enables brands to consistently excel in the marketplace. And with a clearly defined purpose, such brands do not only build sustainable growth but stand the chance to be future proof. ABOUT ME ABOUT ME […]
Joe is a team leader in the sales and marketing department of a Real Estate company. He has been a steadfast employee and will be celebrating his 6th anniversary with the organisation in a few days. Joe’s journey has not been a smooth sail. He has only been promoted once which was the general promotion […]
Does your team meet a bit too often? Are conversations dominated by a few people? Do the conversations tend to lose focus? Is the environment such that participants rarely engage with the content of the agenda and the ideas with critical thinking? Are you, the leader the one doing a majority of the talking? These are the signs that your meetings are not as effective as you think.
Distribution of wealth and income is one in many trends that if not addressed will continue to produce the outcomes such as the one witnessed in Lagos and across Nigeria. At the moment, the wealthy are getting wealthier, levels of inequality are at the highest we’ve ever seen. Historically, these kinds of inequalities have triggered […]
How old is Mr. President again? I think it’s safe for me to conclude that Mr. President is a Septuagenarian. There comes a time when nothing but change will do. I think that time has come. But let me not get ahead of myself. Let’s start with Nigeria’s broken institutions. Many have lost their essence, […]
Have you ever walked into a retail store, paid for an item only to be asked to share your contact details without an explanation whatsoever? How about receiving a call from a service provider’s account manager only when your business is about to expire? Last one. Ever received a call from a customer care representative […]
Core values are the emotional commitments you make during moments of challenges or opportunities. where you have to respond by finding the resources you actually value.
At the moment, no one knows when the Cinemas will reopen. One thing that is certain however is that operators and moviegoers alike cannot wait for the reopening. We recently conducted a survey with over 600 respondents about a month ago. About 76% of respondents said as things resume to “normal”, they will do a […]