Enabling clarity so that people serving brands can maximize their influence in the marketplace
Getting to know customers sounds extremely simplistic and straightforward. Rarely will you find anyone refuting the need to know customers; it just so happens to be placed down the pecking order of “to-dos” when administrative work, reports, deadlines, and short-term goals begin to swamp those in charge.
Last week’s court ruling on copyright protection for AI-created artwork has stirred both excitement and apprehension across the marketing industry… While the ruling emphasizes human contribution, it fails to address the intricate AI-human collaboration …
Influence is not just about who you know, but what you know about your industry. Welcome to the world of industry knowledge, a pivotal component of the P.I.C. model (Product, Industry, Customer) that can catapult your influence within your organization to new heights. In this article, we will delve into why industry knowledge is a powerful lever of influence and how you can harness its potential.
To excel, it is not enough to superficially understand your product or service. You need to journey through your organization’s internal ecosystem, from the initial spark of ideation to the grand rollout or seamless service delivery.
They have harnessed the power of what I call the P.I.C. Model— Product, Industry, and Customer knowledge—to transform their leadership journey. P.I.C. is not novel, nor is it something you have not heard before. Maybe not coded in this manner which is to help you recall or be mindful of it. Some may have been applying it at work without knowing it, but it helps a lot better when we are intentional about it.
In the world of social media, Twitter has always been at the center of drama and challenges, even before Elon Musk stepped into the picture. Despite its strong brand equity, (as at July 2023, Twitter’s market cap is at $41 billion) the platform has faced its fair share of ups and downs, not to mention the rising competition from Instagram’s Threads. Despite the negative wrap from industry experts, media and public, Elon Musk’s decision to rebrand Twitter might seem like a radical move, but it could be just what the platform needs for a fresh start under its innovative owner.
In a perfect world, marketing would reign supreme, and its voice would dictate every decision in an organization right? But let us face reality
At its core, marketing is about identifying, anticipating & meeting customer needs… when managed effectively, marketing becomes profitable. In fact, the process of marketing is not complete until it yields results which should eventually contribute to the bottom line.
Referrals are a powerful driver of sustainable growth. One moment we are talking about how Twitter is losing the plot, the next Threads from nowhere hits over 70 million sign ups and still counting! That is how powerful referrals can get. I do not recall seeing any aggressive ad campaign behind it. By focusing on four key actions, you too can harness the potential of referrals and build a thriving business that stands the test of time.
… make yourself visible as the problem solver. It is not enough to possess expertise and skills; you must also demonstrate your abilities to others. Actively seek out opportunities to display your problem-solving capabilities. Volunteer for high-impact projects or take on leadership roles where you can make a significant difference.