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Author: Eniola Ositelu

WINNING IN THE MARKETPLACE WITH EDUCATION

I was recently shopping at an apparel store, and the sales associate asked for my personal details without much explanation. It struck me how vital it is for businesses to educate customers on why their data matters. 
My personal experience at the store made it clear that the burden of education often falls on businesses.

THE NORTH STAR OF LONG-TERM BUSINESS SUCCESS: MARKET ORIENTATION 

Achieving long-term success is no simple feat. While factors like innovation, cost efficiency, and product superiority may secure short-term gains, the secret to enduring prosperity lies in market orientation. Market orientation may not be an immediate prerequisite for success, but it is the compass that guides organizations towards sustainable growth and relevance eventually.

SIGNS YOUR BRAND IS ANTI-CUSTOMER & HOW TO FIX IT 

In the business world, profit is undoubtedly crucial. But what if your relentless pursuit of profit starts eroding the very foundation upon which your business stands? When an organization becomes more profit-driven than solution-driven, it inadvertently becomes anti-customer. Here are some glaring signs that your brand might be heading down that perilous path and what you can do to steer it back on course. 

INDUSTRY MASTERY: ELEVATING YOUR ORGANIZATIONAL INFLUENCE WITH EXPERTISE

Influence is not just about who you know, but what you know about your industry. Welcome to the world of industry knowledge, a pivotal component of the P.I.C. model (Product, Industry, Customer) that can catapult your influence within your organization to new heights. In this article, we will delve into why industry knowledge is a powerful lever of influence and how you can harness its potential.