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In today’s interconnected world, customer service plays a vital role in ensuring customer satisfaction. Unfortunately, many of us have encountered instances of abysmal customer service that leave us feeling frustrated and unheard. Allow me to share an ongoing personal experience with a broadband company that has failed to resolve an internet service issue in my estate for over 22 days (about 3 weeks) now and counting. Despite our attempts to reach out through emails and calls, the company has remained unresponsive, neglecting to provide a valid reason for the service disruption or a timeline for resolution. This story highlights the alarming truth that bad customer service persists, largely due to our own tolerance and reluctance to hold companies accountable. 


One of the main reasons why bad customer service continues is because we, as customers, often tolerate it. Instead of taking a stand and demanding better treatment, we settle for subpar service. By staying silent, we inadvertently signal to companies that their negligent behaviour is acceptable, allowing them to continue their practices unchecked. Truth is many people go into business to make money not solve problems so if we do not make our presence felt, focus on customer service  


The fear of the unknown also plays a significant role in perpetuating bad customer service. We find ourselves questioning whether alternative providers would offer a better experience if we were to switch. This uncertainty makes us hesitant to act, as we fear trading one poor service for another. This fear prevents us from seeking out companies that prioritize customer satisfaction and have a track record of delivering exceptional service. Now this is a valid point as the last thing you want is to jump ship and find yourself in a hot mess. 


Often, we spend far too much time groaning about poor service internally without taking any proactive steps to address the issue. We don’t want to be labelled as the lone whining wolf or face the hassle of confrontation. Consequently, companies continue to run with impunity, as our collective silence allows them to evade accountability. 


It is disheartening to see how many individuals have become accustomed to poor service. They have grown so accustomed to receiving subpar treatment that they may even castigate those who stand up or speak out against it. This normalization of mediocrity perpetuates a cycle of complacency, preventing any meaningful change from taking place. Can you believe that in the WhatsApp group where a significant amount of us is complaining and demanding answers from their service agent, only for one individual to start making enquiries about how to subscribe to their services! 

To break free from the vicious cycle of bad customer service, we must take a stand and demand better treatment. It starts with holding companies accountable for their actions. As customers, we have the power to shape the market by choosing service providers who prioritize our satisfaction. By actively seeking out companies with a reputation for exceptional customer service, we send a clear message that we will no longer tolerate subpar treatment. Additionally, we must not be afraid to voice our concerns and provide feedback when faced with poor service. By speaking out, we contribute to a culture that encourages companies to prioritize the needs and satisfaction of their customers. 

In conclusion, the responsibility to improve customer service lies not only with companies but also with us, the customers. By collectively taking a stand against poor service and demanding better treatment, we can pave the way for a future where exceptional customer service becomes the norm rather than the exception.  

Now allow me to conclude this article and put my evidence together to lodge a formal complaint to the proper authorities against this internet service provider. I’m starting with the man in the mirror. Thanks for reading.