Enabling clarity so that people serving brands can maximize their influence in the marketplace
Authenticating our opinions and positions is essential for making sound decisions. Our reputation matters and our output is a bye-product of it. Failing to do so can lead to blind spots, becoming blindsided, and falling prey to a closed mindset…
Separating facts from noise is another crucial aspect of making sound judgments. In the age of information overload, or misinformation, it is easy to be swayed by sensationalized headlines, biased opinions, and misleading narratives. To avoid falling into this trap, we must critically analyse the information presented to us. Fact-checking, seeking multiple sources, and considering different perspectives allow us to discern the truth and make informed decisions based on reliable data.
It is disheartening to see how many individuals have become accustomed to poor service. They have grown so accustomed to receiving subpar treatment that they may even castigate those who stand up or speak out against it. This normalization of mediocrity perpetuates a cycle of complacency, preventing any meaningful change from taking place.
It is not enough to choose an influencer solely based on their popularity or follower count. The influencer should genuinely resonate with the brand’s values, target audience, and campaign objectives. This alignment ensures that the influencer’s endorsement feels authentic and carries weight with their followers. Otherwise, your brand will end up being the next in line of many to line up the pockets of influencers with no real value or ROI to show for it.
However, it is important to recognize that AI should be used as a complement to original work or idea, not a replacement. While AI can generate ideas and suggestions, it is not yet capable of producing truly novel and groundbreaking concepts. The true essence of creativity still lies within the human mind, with its capacity for imagination, emotion, and intuition. AI should be seen as a tool to enhance and amplify your creative prowess, rather than overshadow it.
Saying no enables us to be more discerning, allowing us to carefully evaluate each opportunity and choose those that align with our aspirations and values. This is not to say that we should only opt for opportunities that is within our comfort zone, but more of discerning what’s a distraction than an opportunity.
In any service-based company, it is essential to show respect to everyone up and down the command chain. Whether you
In today’s highly competitive business landscape, customer experience (CX) has emerged as a key differentiator for companies across industries … Customers come to businesses with certain expectations regarding the products or services they receive. Handling these expectations is crucial to building trust and establishing a long-term relationship with customers. Even if the solution to their problem is not immediately apparent, it is essential to reassure customers …
How do you know when you are a MVP in the blame game? I should start with this question. Why did the project go south? The team sucks, the weather did not help, the contractors were incompetent, plus the vendors did not arrive early. The customers too were unrealistic, rude, and entitled. If that is your answer, you may be that MVP. Everyone, excluding you gets a fair share of the blame. I always say this to my colleagues. Even when we think we are right all the time and others are always wrong, we need to look within…
Having great ideas is one thing but bringing them to life and making them take flight requires more than just sending an email or jotting down notes at your desk… If you want to see your bold ideas soar, (I am referring to ideas that have been meticulously scrutinised to have the potential to provide value for customers and the organisation). Here are a few actions I suggest …