Enabling clarity so that people serving brands can maximize their influence in the marketplace
I’m Eniola Ositelu. A marketing consultant, retail analyst and thought leader. I’m passionate about marketing, strategy, leadership and innovation; critical ingredients I strongly believe enable brands to consistently excel in the market place.
And I’ll be coming to a city near you to spread the word.
Companies like Google, Tesla, Apple, Nvidia, Alphabet, and Microsoft have all exceeded the $2 trillion market cap by leveraging their purpose. These organisations have not only defined clear purposes but have also embedded them deeply into their operations, driving innovation and growth. Google: With the purpose “to organise the world’s information and make it universally accessible and useful,” Google has revolutionised access to information and continuously innovated to maintain its leadership.
If purpose weren’t crucial, Fortune 500 companies wouldn’t be leveraging it so effectively. We previously highlighted examples such as Tesla and Patagonia, which have grown significantly guided by their clear, compelling purposes. However, having a well-crafted purpose is just the beginning. To truly win in the marketplace, organisations must go beyond words and ensure that purpose drives every action and decision.
