Enabling clarity so that people serving brands can maximize their influence in the marketplace
The Risk of Complacency: If you find yourself uncertain about whether you are meeting customer needs, it is likely that your customers are sticking around due to factors like high switching costs, lack of alternatives, or mere convenience of location. This is a precarious position to be in, as it leaves your business vulnerable to any new competition that might offer more attention to detail.
The Risk of Outsourced Storytelling: Historically, many organisations have relied on third parties, industry experts, influencers, and freelancers to tell their stories. While these entities can offer valuable perspectives, give organisations reach and grow awareness, they can never match the depth of understanding and passion an organisation holds for its own product. This gap in authenticity becomes even more pronounced considering these third parties might also represent competing brands. Consequently, the narrative can become diluted, or worse, misaligned with the organisation’s core values and vision.
Expressing Gratitude: Regardless of your current circumstances, whether they are challenging, mundane, or exceptional, showing gratitude is key. Be thankful to everyone who plays a part in your life, from God to family, friends, clients, and associates. Appreciating those who choose your services or products over others is not just polite but essential in building lasting relationships. Recognising your worth does not preclude you from expressing gratitude.
this Christmas, I extend my heartfelt thanks to you for consistently reading my articles, for your constructive feedback, and for your kind words. I am profoundly grateful for your support. May the joy, peace, and love that epitomise this season resonate in your lives and in the lives of your loved ones.
As I recently journeyed through the bustling streets of Lekki and Victoria Island in Lagos, Nigeria, a myriad of advertisements from billboards to lamp post banners, and, most prominently, on various social media platforms, caught my eye. These adverts, vibrant and relentless in their pursuit of consumer attention, ignited a thought: Are we, as creators and disseminators of these messages, truly adhering to the fundamental tenets of advertising?
This journey typically encompasses several phases: inquiry, consideration, purchase intent, and in some cases, recurring use for subscription-based services.
For instance, a customer showing interest in iPhone 15 is not looking for information on the entire range of Apple products. They are seeking specifics about the various models of that phone – from memory capacity to unique features. Recognizing and responding to this intent with precision is key.
Increased Participation in Black Friday Promotions: The survey showed a rise in shoppers’ intention to participate compared to last year, indicating heightened consumer anticipation for Black Friday deals. There is not a better time for shoppers on a tight budget to grab some fantastic deals.
Selective Ignorance Can Foster Resilience: Like Huang and Winfrey, embracing ignorance of negative probabilities can encourage a ‘can-do’ mentality. By asking constructive questions like, “How hard could this be?” leaders can shift focus from obstacles to opportunities.
Following the concept of “The Power of Ignorance,” this article explores how intentionally tricking our brain into selective ignorance can propel us towards achieving our goals and visions. This approach involves a blend of optimism, data-driven decision-making, open-mindedness, user-centric focus, and a selfless attitude.
Ignorance is often perceived negatively, conjuring images of naivety or a lack of awareness. However, there is another side to ignorance that can be surprisingly beneficial, particularly in the realms of personal and business growth. This article delves into a specific type of ignorance: one that acts as a shield against discouraging information, enabling individuals to achieve remarkable feats and create significant value.