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Eniola Ositelu

Author: Eniola Ositelu

CRAFTING AUTHENTIC NARRATIVES: In 2024, ORGANISATIONS MUST OWN THEIR STORYTELLING 

The Risk of Outsourced Storytelling: Historically, many organisations have relied on third parties, industry experts, influencers, and freelancers to tell their stories. While these entities can offer valuable perspectives, give organisations reach and grow awareness, they can never match the depth of understanding and passion an organisation holds for its own product. This gap in authenticity becomes even more pronounced considering these third parties might also represent competing brands. Consequently, the narrative can become diluted, or worse, misaligned with the organisation’s core values and vision. 

STARTING 2024 WITH A POSITIVE AND DETERMINED MINDSET 

Expressing Gratitude: Regardless of your current circumstances, whether they are challenging, mundane, or exceptional, showing gratitude is key. Be thankful to everyone who plays a part in your life, from God to family, friends, clients, and associates. Appreciating those who choose your services or products over others is not just polite but essential in building lasting relationships. Recognising your worth does not preclude you from expressing gratitude. 

Season’s Greetings and a Heartfelt Thank You

this Christmas, I extend my heartfelt thanks to you for consistently reading my articles, for your constructive feedback, and for your kind words. I am profoundly grateful for your support. May the joy, peace, and love that epitomise this season resonate in your lives and in the lives of your loved ones.

Revitalising Advertising Ethics: A Call for Transparency and Clarity in Marketing Strategies

As I recently journeyed through the bustling streets of Lekki and Victoria Island in Lagos, Nigeria, a myriad of advertisements from billboards to lamp post banners, and, most prominently, on various social media platforms, caught my eye. These adverts, vibrant and relentless in their pursuit of consumer attention, ignited a thought: Are we, as creators and disseminators of these messages, truly adhering to the fundamental tenets of advertising?

Maximising Holiday Sales via Targeted Messaging Through the Customer Decision Journey

This journey typically encompasses several phases: inquiry, consideration, purchase intent, and in some cases, recurring use for subscription-based services. 

For instance, a customer showing interest in iPhone 15 is not looking for information on the entire range of Apple products. They are seeking specifics about the various models of that phone – from memory capacity to unique features. Recognizing and responding to this intent with precision is key.

Harnessing Selective Ignorance for Visionary Success 

Following the concept of “The Power of Ignorance,” this article explores how intentionally tricking our brain into selective ignorance can propel us towards achieving our goals and visions. This approach involves a blend of optimism, data-driven decision-making, open-mindedness, user-centric focus, and a selfless attitude. 

THE POWER OF IGNORANCE 

Ignorance is often perceived negatively, conjuring images of naivety or a lack of awareness. However, there is another side to ignorance that can be surprisingly beneficial, particularly in the realms of personal and business growth. This article delves into a specific type of ignorance: one that acts as a shield against discouraging information, enabling individuals to achieve remarkable feats and create significant value.

THE POWER OF FOLLOW-UP: NURTURING RETAILER-CUSTOMER RELATIONSHIPS 

Gone are the days when retailers could be content with one-off, transactional interactions with customers. The relationship between retailers and customers has evolved into a dynamic, two-way exchange, and it is crucial for retailers to take the lead in fostering this connection. While some customers may not actively seek this relationship, it is the retailer’s responsibility to initiate and nurture it.