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Strategy

THE NORTH STAR OF LONG-TERM BUSINESS SUCCESS: MARKET ORIENTATION 

Achieving long-term success is no simple feat. While factors like innovation, cost efficiency, and product superiority may secure short-term gains, the secret to enduring prosperity lies in market orientation. Market orientation may not be an immediate prerequisite for success, but it is the compass that guides organizations towards sustainable growth and relevance eventually.

SIGNS YOUR BRAND IS ANTI-CUSTOMER & HOW TO FIX IT 

In the business world, profit is undoubtedly crucial. But what if your relentless pursuit of profit starts eroding the very foundation upon which your business stands? When an organization becomes more profit-driven than solution-driven, it inadvertently becomes anti-customer. Here are some glaring signs that your brand might be heading down that perilous path and what you can do to steer it back on course. 

TWITTER REBRANDING: EMBRACING THE X-FACTOR FOR FUTURE SUCCESS 

In the world of social media, Twitter has always been at the center of drama and challenges, even before Elon Musk stepped into the picture. Despite its strong brand equity, (as at July 2023, Twitter’s market cap is at $41 billion) the platform has faced its fair share of ups and downs, not to mention the rising competition from Instagram’s Threads. Despite the negative wrap from industry experts, media and public, Elon Musk’s decision to rebrand Twitter might seem like a radical move, but it could be just what the platform needs for a fresh start under its innovative owner.

REFERRALS ARE STILL YOUR BEST BET FOR SUSTAINABLE GROWTH  

Referrals are a powerful driver of sustainable growth. One moment we are talking about how Twitter is losing the plot, the next Threads from nowhere hits over 70 million sign ups and still counting! That is how powerful referrals can get. I do not recall seeing any aggressive ad campaign behind it. By focusing on four key actions, you too can harness the potential of referrals and build a thriving business that stands the test of time. 

THANKS TO US, BAD CUSTOMER SERVICE CONTINUES

It is disheartening to see how many individuals have become accustomed to poor service. They have grown so accustomed to receiving subpar treatment that they may even castigate those who stand up or speak out against it. This normalization of mediocrity perpetuates a cycle of complacency, preventing any meaningful change from taking place.

CUSTOMER EXPERIENCE: WHY GETTING IT RIGHT IS CRITICAL FOR BUSINESS SUCCESS

In today’s highly competitive business landscape, customer experience (CX) has emerged as a key differentiator for companies across industries … Customers come to businesses with certain expectations regarding the products or services they receive. Handling these expectations is crucial to building trust and establishing a long-term relationship with customers. Even if the solution to their problem is not immediately apparent, it is essential to reassure customers …

AVOID DELEGATION THAT ENDS IN BURNOUT 

It is advised that a leader should not be engaged in every single project. That is an invitation to burnout. And delegation that ends in burnout is a prevalent problem, and it can lead to demotivation, loss of productivity, and even high staff turnover.

To avoid delegation that ends in burnout, it is crucial …