Strategy

Traditionally, sales has been viewed as a one-way street, where the seller presents their product or service and the buyer either purchases it or not. However, in today’s market, this approach is no longer sustainable. Customers want more than just a product or service; they want solutions to their problems. Therefore, people in sales must be open to problem-solving and have a deeper understanding of the customer’s needs and how they can solve their problems. If all you have to offer your clients is products and services and more of the same, plus subscriptions, you will lose credibility. 

In my last article, I write about when to start looking for another job. In this piece, I will be

Sadly a lot of people are busy but aren’t getting the attention they think they deserve. Why is this so? Most times, they are busy doing the things decision makers don’t see as relevant. And people can change that when they start asking the right questions and making the right moves. First is identifying what matters and how you can align your work to address that issue.