EVERYONE HAS AN OPINION ON MARKETING, BUT…
But you are the custodian of the marketing budget. Marketing is a function that is widely discussed and debated in most organizations. It is not surprising to find that people outside of the marketing function, including colleagues, clients, and even friends and family of CEOs, have opinions and suggestions on marketing matters. While these suggestions and opinions can be helpful, they can also be overwhelming, and it is up to the marketing team to address them …
