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Marketing

Photo by Önder Ördel on Unsplash

HOW YOUR GREAT IDEAS CAN TAKE FLIGHT 

Having great ideas is one thing but bringing them to life and making them take flight requires more than just sending an email or jotting down notes at your desk… If you want to see your bold ideas soar, (I am referring to ideas that have been meticulously scrutinised to have the potential to provide value for customers and the organisation). Here are a few actions I suggest …

EVERYONE HAS AN OPINION ON MARKETING, BUT… 

But you are the custodian of the marketing budget. Marketing is a function that is widely discussed and debated in most organizations. It is not surprising to find that people outside of the marketing function, including colleagues, clients, and even friends and family of CEOs, have opinions and suggestions on marketing matters. While these suggestions and opinions can be helpful, they can also be overwhelming, and it is up to the marketing team to address them …