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Eniola Ositelu

Blog #2

 Keys to Building Exceptional Customer Experience : The First Step

Results from the Expectation Phase naturally spill over into the Engagement Phase. Here is the truth. Without engagement, there is no business. This makes the Expectation Phase crucial for standing out in the marketplace. There are two key circumstances to consider:  When Customers Are Actively Seeking Your Product or Service: Here, you need to ensure your presence in the right places where customers search for solutions. 

When You Need to Position Your Product or Service as a Solution: In this scenario, you must strategically position your offering as the best answer to the customer’s needs.

Practical Strategies for Integrating Customer Experience into Business Operations

The cornerstone of any successful customer experience strategy is a thorough understanding of your customers. Who are they? Have their needs evolved? Are there any neglected segments that should be reconsidered or explored? These questions are vital as they inform the rest of your strategy. Knowing where your customers are in the buying phase, what they are trying to achieve, and where they typically research for solutions helps tailor your approach to meet them right where they are. 

Designing the Experience: Three Key Phases

Customer Experience; A Crucial Pillar for Sustainable Growth 

A few key factors influence consumer decisions prominently: convenience, brand reputation, price, referrals, and increasingly, customer experience. This quintet forms what I like to call the “sacred list” of customer priorities. Ignoring any of these can be detrimental to any business not protected by monopoly or oligopoly conditions. 

Building a Culture of Intentional Customer Experience 

Empathy is the cornerstone of a successful customer experience strategy. It underpins every decision made in the customer journey, from addressing pain points to implementing solutions that ease customer frustration. Without empathy, even the best-laid plans can fall apart when challenges arise. 

Why Customer Experience Beats Price Wars in Achieving Business Success 

Recently, the CEO of Nigerian Airline Air Peace Allen Onyema expressed concerns over international competitors lowering their prices to frustrate them out of business. This scenario prompts the question: Is price the only way to compete? Instead, focusing on what customers truly value—be it more generous luggage allowances, empathetic customer service, local delicacies, or unique concierge services—can differentiate an airline in a crowded market.