Keys to Building Exceptional Customer Experience : The First Step
Results from the Expectation Phase naturally spill over into the Engagement Phase. Here is the truth. Without engagement, there is no business. This makes the Expectation Phase crucial for standing out in the marketplace. There are two key circumstances to consider: When Customers Are Actively Seeking Your Product or Service: Here, you need to ensure your presence in the right places where customers search for solutions.
When You Need to Position Your Product or Service as a Solution: In this scenario, you must strategically position your offering as the best answer to the customer’s needs.