Referrals are a powerful driver of sustainable growth. One moment we are talking about how Twitter is losing the plot, the next Threads from nowhere hits over 70 million sign ups and still counting! That is how powerful referrals can get. I do not recall seeing any aggressive ad campaign behind it. By focusing on four key actions, you too can harness the potential of referrals and build a thriving business that stands the test of time.
… make yourself visible as the problem solver. It is not enough to possess expertise and skills; you must also demonstrate your abilities to others. Actively seek out opportunities to display your problem-solving capabilities. Volunteer for high-impact projects or take on leadership roles where you can make a significant difference.
Authenticating our opinions and positions is essential for making sound decisions. Our reputation matters and our output is a bye-product of it. Failing to do so can lead to blind spots, becoming blindsided, and falling prey to a closed mindset…
Separating facts from noise is another crucial aspect of making sound judgments. In the age of information overload, or misinformation, it is easy to be swayed by sensationalized headlines, biased opinions, and misleading narratives. To avoid falling into this trap, we must critically analyse the information presented to us. Fact-checking, seeking multiple sources, and considering different perspectives allow us to discern the truth and make informed decisions based on reliable data.
It is disheartening to see how many individuals have become accustomed to poor service. They have grown so accustomed to receiving subpar treatment that they may even castigate those who stand up or speak out against it. This normalization of mediocrity perpetuates a cycle of complacency, preventing any meaningful change from taking place.
It is not enough to choose an influencer solely based on their popularity or follower count. The influencer should genuinely resonate with the brand’s values, target audience, and campaign objectives. This alignment ensures that the influencer’s endorsement feels authentic and carries weight with their followers. Otherwise, your brand will end up being the next in line of many to line up the pockets of influencers with no real value or ROI to show for it.