As I recently journeyed through the bustling streets of Lekki and Victoria Island in Lagos, Nigeria, a myriad of advertisements from billboards to lamp post banners, and, most prominently, on various social media platforms, caught my eye. These adverts, vibrant and relentless in their pursuit of consumer attention, ignited a thought: Are we, as creators and disseminators of these messages, truly adhering to the fundamental tenets of advertising?

This journey typically encompasses several phases: inquiry, consideration, purchase intent, and in some cases, recurring use for subscription-based services. 

For instance, a customer showing interest in iPhone 15 is not looking for information on the entire range of Apple products. They are seeking specifics about the various models of that phone – from memory capacity to unique features. Recognizing and responding to this intent with precision is key.

Following the concept of “The Power of Ignorance,” this article explores how intentionally tricking our brain into selective ignorance can propel us towards achieving our goals and visions. This approach involves a blend of optimism, data-driven decision-making, open-mindedness, user-centric focus, and a selfless attitude.